The Noé was created by Gaston-Louis Vuitton after the introduction of the first travel bag, the Keepall in 1930. In 1932 the founder’s grandson introduced a bag as a vessel for champagne bottles. The idea was to move champagne bottles without breaking them, in short acting as a functional piece. The stylish bucket-shaped bag can hold five bottles of champagne on the sides with an additional fitting upside down in the center, and the grommet-secured drawstring at the top pulls them in tightly so they don’t bump into one another and potentially shatter.
Once the Noé started to become fashionable as a handbag, Louis Vuitton embraced its popularity and added additional sizes and materials. The now-iconic model is available in Petit, BB, and Nano sizes as well as the original
In 2017, the NéoNoé came into play. The modern reimagination of the classic and functional Noé gave new life to this classic handbag, updating it with a stronger, smoother structure. Being more of a soft canvas bag, the Noé can be lined and bounces back to its original shape. The NéoNoé features structured walls and a minimalist shape. The bag also comes with a removable top handle so it can be converted from a crossbody to a handbag.